Purpose
The main consideration, what is the function of your website? Promoting a business
or providing information.
Audience
The next consideration is audience, there will be an intended audience, it could
be for children or adults, entertainment or business. Take a look at a search
engine listing of categories and see where your site will fit in.
You may have a predetermined audience on Intranet - This is a private network
internal to an organisation, it has a firewall between itself and the WWW -
or Extranet - This is a pipe between intranets it allows Business to Business
communications.
Language
Now the language/languages and written style you use to communicate with is
to be considered.
Site Plan
1st Draft
Now you have put all this together and have a first draft of your site, these are some important points to check.